2016/17 Undergraduate Module Catalogue

LUBS1525 Analytical Methods

20 Credits Class Size: 50

Module manager: Prof Bill Gerrard
Email: W.J.Gerrard@lubs.leeds.ac.uk

Taught: Semesters 1 & 2 (Sep to Jun) View Timetable

Year running 2016/17

Pre-requisite qualifications

A-Level Mathematics or Statistics Grade B

Mutually Exclusive

LUBS1535 Excel for Business Analytics
LUBS2925
LUBS3210

This module is not approved as a discovery module

Module summary

This module provides you with an introduction to the application of statistical analysis and other related analytical techniques used in business analytics. Analytical techniques to be covered include correlation and regression, analysis of variance, segmentation analysis, Bayesian approaches, non-parametric tests, and multi-level models.

Objectives

This module aims to give students an introduction to the application of statistical analysis and other related analytical techniques used in business analytics.

Learning outcomes

Upon completion of this module students will be able to:
- Describe statistical and other related analytical techniques
- Accurately apply these techniques to business problems

Skills outcomes

Upon completion of this module students will be able to apply in context the following skills:
Transferable
- Analytical – mathematical; numerical; and statistical
- Communication – written and presentational
- Critical thinking – reviewing evidence; and interpreting result
- Use of knowledge
- Creative problem solving
- Research skills

Subject Specific
- Apply appropriate statistical and other related techniques to analyse business data to support management decision making

Syllabus

Indicative content:
1. Review of basic mathematics: linear algebra; univariate and multivariate calculus
2. Further topics in mathematics: constrained optimisation; linear programming; matrix algebra
3. Review of basic statistics: exploratory data analysis; probability and probability distributions; sampling and sampling distributions; confidence intervals; hypothesis testing
4. Analysis of variance (ANOVA)
5. Categorical data, contingency tables and chi-square tests
6. Correlation and simple bivariate regression
7. Multiple regression
8. Non-parametric tests
9. Segmentation analysis
10. Bayesian statistics and decision making
11. Extensions to regression analysis: diagnostic testing; non-linearities; moderation and mediation; specification searches
12. Extensions to ANOVA: repeated-measure analysis; multivariate analysis (MANOVA)
13. Multilevel models

Teaching Methods

Delivery type Number Length hours Student hours
Lecture 44 1 44
Tutorial 18 1 18
Private study hours 138
Total Contact hours 62
Total hours (100hr per 10 credits) 200

Private study

Private Study
2 hours reading per lecture = 88 hours
2 hours preparation per tutorial = 36 hours
Revision = 14 hours
Total private study = 138 hours

Opportunities for Formative Feedback

Student progress will be monitored principally by tutorial performance. All tutorials will require the completion of a practical assignment in advance. Selected assignments will be submitted and marked to provide feedback on student performance (including written communication skills). In addition there will be regular VLE progress tests.

Exams
Exam type Exam duration % of formal assessment
Standard exam (closed essays, MCQs etc) 3.0 Hrs Mins 100
Total percentage (Assessment Exams) 100

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading List

The reading list is available from the Library website

Last updated: 8/5/2016

Errors, omissions, failed links etc should be notified to the Catalogue Team